The Regimen

The Skin Care Agenda For Your Thirties

What skincare should i be using in my 30s


They say life begins at thirty. Dunno. Seems like twenty-five was pretty all right. Perhaps what that phrase really means is the business of life really begins at thirty. It’s the decade when everything gets real—career, marriage, babies, mortgages—adulting in earnest. In your thirties, all those responsibilities may be exerting different pressures on skin. Stress can create oxidative stress. If you’re starting a family, you will be experiencing hormonal changes. And then there’s just the fact of aging. It’s high time you got serious about skin care. Here’s what’s on your agenda.



Get friendly with serums

Best-case scenario, you’ve been using a serum for the last decade. If not, it’s time to start. Serums are formulated to be deeply penetrating and maximally potent with highly concentrated ingredients that target specific concerns like acne, aging, or discoloration. In short, they are the workhorses of your skin care stable capable of taking on and transforming all your trouble spots and no skin should be without one.


A particularly good one for this period in your life is something heavy on the antioxidant front to give your skin protection from the oxidative stressors (both internal and external) that fuel age-accelerating free radicals. Vivant’s Pure C+E Serum harnesses the power of two antioxidant superheroes, vitamins C & E to boost cell metabolism, strengthen the skin barrier, and promote a brighter, more consistent skin tone. Use it as a daily antioxidant shield.



Tone down your toner

In your twenties, you may have required a bit more muscle to keep breakouts under control. In your thirties, breakouts don’t magically end, but they tend to become less of an issue. Maintaining a healthy skin barrier and encouraging cell renewal are top priorities now. This is a great time to shift to a toner that’s a bit more gentle, but no less clarifying.


Skin Nourishing Toner was developed to be just that. An ultra-refining and restorative blend of antioxidant and anti-inflammatory ingredients including mandelic acid to stimulate cell renewal and promote even tone; botanical elements to clear, calm and brighten; plus photo-protective niacinamide and rosehip oil to hydrate while protecting against environmental stressors and signs of aging. It’s the ultimate optimizing formula. Bonus: it will enhance the absorption of your new corrective serums.



Up your exfoliation game

“The first thing: I believe in beauty from the inside out. Second thing is: I believe in exfoliation,” Elle Macpherson told New York Times beauty columnist Bee Shapiro.


Elle is so right. Keeping skin glowing, radiant, and youthful is all about the cell turnover that comes from exfoliation. This is where vitamin A comes in. It’s everybody’s indispensible ingredient. Why? Because it works. But not every vitamin A product is the same. When it comes to non-prescription retinoids, some can’t do what they claim. Vivant’s patented vitamin A propionate (developed by the Dr. James Fulton, the co-developer of Retin-A®) has a smaller molecular structure than other retinoids so it penetrates deeper and more rapidly to work at the cellular level.


Derm-A-Gel® Daily Vitamin A Therapy is a lightweight, multi-tasking formula that boosts cellular metabolism, reduces fine lines, promotes a more even skin tone, and clears blemishes.



Make peptides your new obsession

You begin losing collagen in your twenties. It’s a slow process that remains pretty constant until you hit menopause and then it ramps up dramatically. The more you do now to keep your skin’s underlying structure strong, the better. Peptides encourage the skin to produce more collagen by stimulating fibroblast cells to ramp up production. They are the booster squad of cell function.


Certain peptides, like the oligopeptides found in Vivant Skin Care products, go a step further by stimulating the body’s production of hyaluronic acid (HA), collagen’s essential partner in keeping skin looking youthful. Collagen provides structure, while HA provides nourishing hydration. Neither can be truly effective without the other.


Add Rejuv RX Peptide Concentrate to your serum stable to keep skin firm, lifted, and supple. Dermascope Magazine’s Aestheticians’ Choice Award winner.



Invest In Eye Cream

You may have been able to pull all-nighters with little consequence well into your twenties, but those days are gone like the last pint of Halo Top. The skin in the eye area is thinner and more delicate to start, so as collagen starts to decrease with age, this area is the first to show the effects. Couple that with the increasing demands of a busy life (read: stress and maybe baby keeping you up at night), and you’ve got the makings of crow’s feet, fine lines, dark circles, and puffy bags.


Keep things uplifted and bright with a high performance eye cream. Ours gets an extra shot of wow from caffeine, the ultimate eye-opener. Caffeine constricts blood vessels to reduce puffiness and the appearance of dark circles. Wink Eye Rejuvenation Cream also contains collagen boosting vitamin A propionate and peptides, brightening kojic acid, and antioxidant grape seed oil. Bonus: its non-greasy, fast-absorbing formula makes it ideal under concealer.



Make Time For Facials

Meticulous multi-tasker Martha Stewart, known as much for her flawless skin as her perfect soufflé (not to mention snappy repartee with current co-host Snoop Dogg) has made time for facials for the last forty-five years typically once a month. And her skin is fabulous. Clearly, facials are a good thing.


Find a good esthetician and visit frequently. A professional facial provides deep cleaning and rejuvenation that goes beyond what you can achieve with home care. One a month is ideal. If time or budget is an issue, try to get in at least three to four times a year to keep your skin looking its best in this decade and well beyond.


Related Articles

Your Skin Care Priorities by The Decade

The What, When, Why, and How of Serums

Subscribe to get our latest newsletter on email