The Regimen

Pretty in Pink: Intimate Bleaching Is the New Brazilian

Pretty in Pink: Intimate Bleaching Is the New Brazilian.


Just in case you haven’t been paying attention, intimate bleaching, i.e. lightening the skin of one’s most private recesses, is a thing.


It started with porn stars and went mainstream when the Brazilian wax began gaining popularity. Seems that once bare and all there, the darker skin tone in the region suddenly become an issue and a new ideal emerged. Call it an enlightenment. A new dawn in the place where the sun doesn't shine. Suddenly, the topic began appearing on television shows like Dr. 90210 and being referenced in films like Bridesmaids, and the idea of getting your labia lightened or your backdoor brightened, was about as shocking as asking for almond milk in your triple shot latte.


Welcome to the world of intimate bleaching.


Is It For You?

The degree of pigmentation in the personal hinterlands is determined by genetics, but a number of factors, including hormones, pregnancy, age, waxing, and sex can all darken the area further. A lighter tone can be effectively achieved with a combination of at-home bleaching products and professional peels.


It’s really a personal preference, but many women and men seek a brighter, more consistent skin tone and the intimate areas are no exceptions. In addition to intimate areas, many people like to lighten up under arms, inner thighs, knees, and elbows.


The best way to find out if this treatment is up your alley is by discussing your goals and expectations during an initial consultation with a qualified esthetician at a reputable spa. While there are home kits available, intimate bleaching is best left to the professionals because of the delicate nature of the areas.


How Long Will It Take?

Don’t expect fast changes with only one or two treatments, as hyperpigmentation is one of the toughest skin conditions to reverse, you may need a series of treatments to achieve your desired result.


What to Expect

If you’ve had a Brazilian wax, you know the drill, at least in terms of your personal space. You’ll wear disposable undergarments and there will be discreet cover. A light alpha hydroxy acid peel will be applied to the area. After a few moments of mild burning, you’ll be offered hydration and sent on your way with rosy new outlook.


You will experience some peeling in the days following treatment as the outer layer of skin sloughs off to reveal your lighter, brighter hue. Your esthetician can advise you on the details and provide the necessary products for pre-conditioning and post-treatment care. Ask them about Vivant’s Miami Bleach intimate bleaching system.


For at-home treatment of areas other than the intimate bits, try Vivant's Bleaching Cream (Level 1) or Bleaching Serum Forté, each a synergistic blend of hydroquinone, kojic acid, and Vitamin A to target hyperpigmentation and inconsistent skin tone for brighter, more even-toned skin. 

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