The Regimen

What Makes Vivant’s Retinol Different from All the Others?

Vivant's vitamin A serums

When it comes to promoting healthy, youthful skin, nothing tops vitamin A therapies. These high-performance cell regulators, more commonly known as retinoids, are like the master key for slowing the aging process. Every skincare brand has its own formulas, so what sets Vivant’s apart?

Let’s start with a little history. Topical retinoids (vitamin A)—the most used and most studied compounds in skincare—have been the gold standard for preventing and reversing signs of aging for decades. Retin-A (tretinoin) was the first retinoid. It was originally developed for the treatment of acne in 1969, and Vivant formulator, Dr. James Fulton, was the co-developer.

Many scientists had given up on retinoic acid because they felt it was too irritating. Its keratolytic action peeled the surface of the skin and the lining of the pore to clear impactions. Dr. Fulton realized it was exactly those characteristics that would ultimately make it so effective. Dr. Fulton’s persistence led to a sea change in the treatment of acne and aging.

In addition to peeling acne impactions, vitamin A works to fade age spots, even out pigmentation, increase elasticity, and induce collagen production. More than forty years later, vitamin A is still the most prolific change agent in skincare. But not all forms measure up. 

The pure form of vitamin A, and the most potent, is retinoic acid (Retin-A). It goes to work on the skin immediately when it’s applied. Milder derivatives (retinol, retinyl palmitate) must be converted by the body into retinoic acid. Their effectiveness hinges on how efficiently and how quickly the conversion happens, which comes down to molecular structure. Too big, and it can’t reach its cellular target, meaning results are minimized and take longer to appear. Too small, and irritation ramps up.

In developing his patented vitamin A propionate, Dr. Fulton employed the Goldilocks principle to get the balance just right. Vitamin A propionate’s molecular structure is closer to Retin-A® than any other retinol. At just three carbons larger, vitamin A propionate is able to reach deep into the skin to accelerate cell turnover from the average 30 days to just 10 to 14 days.


The chart below shows how the dosage of Vitamin A Propionate compares to using Retin-A®.

 vitamin A dosage comparison chart


Get to know these beauty defenders:


Our starter vitamin A therapy for targeting acne, pigmentation, and signs of aging. Boosts cellular metabolism, reduces fine lines, promotes a more even skin tone, and clears blemishes.



The next level in Vivant’s multi-tiered vitamin A therapies combines vitamin A propionate with glycolic acid for advanced renewal and repair.


Exfol-A Forté

The most advanced of our vitamin A serums is a transformative vitamin A and AHA cocktail. Move up when you want to push results further.



The transformative strength of Vitamin A with the added boost of peptides to reveal a more luminous, youthful appearance.


Clear Body Therapy

Vivant’s strongest vitamin A formula, is a cream that can be used to clear body acne, soften hard, cracked skin on the feet, elbows, and knees, or reduce pigment on the backs of the hands.


Wink Eye Rejuvenation Cream

Vitamin A, caffeine, kojic acid, and grape seed oil make the ultimate lifting, firming, depuffing, smoothing, and brightening eye cream.




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