The Regimen

Ingredient Tour: Wink Eye Rejuvenation Cream

Ingredient Tour: Wink Eye Rejuvenation Cream


What are you looking for in an eye cream? A bag banisher? A brightness booster? A deflator of puffiness? A dispatcher of sag? A line smoother? A wrinkle relaxer? A full course of wow? It’s not too much to ask. In fact, it’s precisely what you should expect. If you’re not getting all that from your eye cream, you’re using the wrong one. Let’s take a little spin through the formula of Vivant’s Wink Eye Rejuvenation Cream to show you exactly how to get everything you want in your ideal eye cream.



What’s in the formula?

Retinyl Propionate (Vitamin A): There are retinoids, and then there is Retinyl Propionate patented by Dr. James E. Fulton MD, Ph. D., the most effective non-prescription retinoid available. Dr. Fulton formulated the Wink Eye Rejuvenation Cream with Retinyl Propionate, which is gentler than prescription Retin-A® but similarly capable of reaching the deeper levels of the dermis where it can work to regenerate cells and stimulate collagen production. Other retinoids are too large to make it past the upper layers of the skin rendering them ineffective. Retinyl Propionate accelerates natural cell turnover from thirty to fourteen days to diminish the appearance of fine lines and wrinkles while protecting from photo-aging and free radical damage.

Oligopeptides: Peptides are small chain amino acids that stimulate skin’s natural production of collagen, hyaluronic acid, and elastin to combat fine lines, wrinkles and thinning skin. Because of their small molecular size, some peptides are absorbed quickly into the skin to reach the lower layers of the dermis where they can get to work to aid the body’s natural renewal processes. Their job is cellular communication including protein regulation, cell proliferation, cell migration. Peptides signal the body to create more of the long-chain amino acids that make up collagen and elastin. They also have a calming, anti-inflammatory effect, which helps to reduce puffiness and redness.

Kojic Acid: This alpha hydroxy acid is an organic compound derived from mushrooms or as a by-product of rice fermentation in the production of sake. Like other AHAs, kojic acid is a micro-exfoliating agent that helps rid the skin of cellular debris but KA’s primary function is as a topical brightener. Kojic acid blocks the melanin synthesizing enzyme tyrosinase to naturally inhibit the formation of excess pigment.


Caffeine: Our favorite brain booster is also our favorite booster for the delicate eye area. Caffeine is an anti-inflammatory and vasoconstrictor. It helps to draw excess fluid from cells and constricts blood vessels to reduce puffiness. At the same time, it stimulates the blood circulation all of which results in an immediate lifting and firming effect. Caffeine’s potent antioxidant properties protect from the age-accelerating effects of UV radiation, and caffeine is hydrophilic meaning it helps skin absorb and retain beneficial ingredients like flavonoids.


Whole Leaf Aloe: More than just a sunburn remedy, 75 potentially active constituents including vitamins A, C and E, beneficial enzymes, minerals copper and zinc, cell proliferators like polysaccharides and fatty acids, and amino acids, plus the melanin-inhibiting compound aloesin. Mucopolysaccharides, found in the outer coating or the outer skin in aloe, help in binding moisture into the skin. Aloe stimulates fibroblasts which produce the collagen and elastin fibers making the skin more elastic and less wrinkled. It’s a brightener, collagen builder, free radical scavenger, inflammation reducer, and an enhancer of tightness and tone. It also contains a substance called lignan, which acts as a penetration enhancer to help skin absorb all the goodness of the formula. Many of aloe’s beneficial properties are contained in the outer green leaf, which is why our formulation uses the whole leaf and not just the gel.

Oat Extracts: Used for centuries to treat and soothe conditions associated with dry, sensitive skin including atopic dermatitis and eczema, oats are superstar soothers loaded with molecules to improve and protect skin. Beta-glucan promotes cell renewal and enhanced collagen synthesis. Avenanthramides, antioxidant phenolic alkaloids, guard against irritation, reduce inflammation, and protect against oxidative stress. Oat extracts balance pH and strengthen the skin barrier.


Grape seed oil: This natural hydrator is rich in nutrients, free-radical fighting antioxidants, and anti-inflammatory agents including omega chain fatty acids and vitamin E. It promotes suppleness and elasticity while protecting the skin from harmful UV-induced effects, and has a skin tightening effect that makes it ideal for improving the tone and texture of the eye area.


Wink is a high-performance, rejuvenating eye cream for bold brightness and lift. Brighten dark circles? Check. Reduce puffiness? Check. Smooth fine lines and relax wrinkles? Check. Enhance firmness and lift? Check. Bring the radiance? Check. The formula is light, non-greasy, and fast absorbing, so you can use it in the morning as well as at night. You have found your forever eye cream.


Buy Wink Rejuvenation Eye Cream


Subscribe to get our latest newsletter on email