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Posted by Vivant Skin Care

Zac Johnson is a marketing expert who helps online brands and businesses get the most out of their data and marketing efforts. Read more through his blog.

Skin care awareness is an important focus for everyone. With our skin and faces being such an integral part of our daily lives, it's one of the most acted upon health issues when something happens. In most cases, when someone finds there is something wrong or imperfect with their skin, one of the first things they do is search for a possible reason and cure online.


For this reason and more, having a blog about skin care and beauty is a great way to not only spread awareness but to also bring attention to your products, brands and services as well. This is especially true with so many different skin care myths floating around the internet.

With over 300 million blogs in the world today, it's important to make sure your site has what it takes to stand out from the crowd. In this article we are going to look at the many different ways you can create a blog that brings awareness to skin care, but also how your blog can rank higher in the search results and grow a following of its own in the process.

To kick things off, if you would like to see an example of a skin care focused blog, you can visit our blog's main page here.

 

Create Content Based Off Individual Skin Care Issues


As mentioned earlier, when it comes to skin care there are thousands of different questions, products and health issues that can be addressed. When writing content for your blog, you should address each of these points individually. This will help with search rankings and allowing people to find exactly what they are looking for.

A good example of this would be if someone went to Google and searched for "Why are there red bumps on my skin?" You can have a detailed article on the many different skin issues that might be related with this concern.

To provide even more value, it would be great if you could include pictures, symptoms and cures for each reference as well.

 

Establish Yourself as a Skin Care Professional


It's easy to create a website or blog and start writing about anything you like. However, if you have a professional site design and put in the time and effort to create valuable content, you will definitely stand out from the crowd.

Another great way to accomplish this is to document any professional licenses, education, and certifications you might have. This will legitimize your site and the content you create, while also establishing yourself as an expert.

As a professional, it will also give you the opportunity to promote different skin care products online. To learn more about our skin care line and how you can partner with us as a recommended professional, please click here.

 

Create Original and Shareable Content


To make your site rank higher in the search results, you are going to need some original content and high-quality inbound links from other authority sites. One of the best ways to accomplish this is through the use of high quality infographics and shareable content.


With skin cancer always being a hot topic, it wouldn't take much for other health and beauty related sites to find value in this type of content, while also sharing it with their audience as well.

Grow Your Brand and Following with a Blog

As you can see from the quick recommendations and data points above, having a blog can do wonders for your brand, business or professional profile when attempting to grow a following online.

Content is king and when you can provide value to your audience when they are in need, they are going to remember when and where they found you.

To learn more about Vivant Skin Care, our amazing line of products and how we built our brand to what it is today, join our mailing list.